Thursday 31 March 2011

1. In what ways does your media product use, develop or challenge forms and conventions of real media products? (I.e. of film openings)

There are a lot of forms and conventions of horror films, such as:
-Ghosts
-Darkness
-loud/creepy noises
-Murder
-blood
-haunted houses
-Vampires


I have mentioned other horror conventions in previous posts, some of them being the same to what i have mentioned above, but there are many others that i haven't mentioned, but i have picked out some that i think are most obvious when you think of horror movies and what you would expect to find in them. 

During the process of making our film i have had to watch clips and trailers of horror movies, which is something i didn't really enjoy because i don't like horror movies, because of the simple and obvois fact that they are scary and they stick in my mind for a long time after i have watched them, so i don't let myself get into that situation, but for this i managed to watch a few clips and one horror movie right the way through.
I have watched:
-A clip of the movie Psycho by Alfred Hitchcock
-The beginning of the remake of Psycho by Gus Van Sant
-The opening scene to Scream by Wes Craven
-The horror film, The Grudge 3

The clip from Psycho-


The trailer for the 1998 remake of Psycho that I watched the beginning of-


The opening scene to scream that I watched-


The trailer for the Grudge 3, which I have watched all of-

Psycho and scream are definitely two movies that are either based around or have an element of psychological factors, in terms of playing with the mind, which is a convention of horror films that we wanted to have in our film. In our film 'voices' the character Jenny starts hearing the voices when she is walking around Olivia's house, this is similar to when the main character in 'Scream' is on the phone and the voice on the other end is talking to her and threatening her but she doesn't know who he is, this is the same with Jenny, she doesn't know where these voices are coming from or who is saying them. 





Relating to the film 'Psycho' Our killer is similar to Norman Bates, in terms of his psychological state of mind, Norman Bates character has taken a split personality and acts out as his own Mother, who he in fact killed in a fit of jealously, which is found out during the movie. Our Killer, Joe is a normal person who is taken over by the voices, and they make him kill people, this is similar to him having another personality, except the only difference is, he isn't aware that he has been possessed by the voices, whereas Norman Bates knows what he is doing. 


Although i haven't watched the whole movie Psycho (the original or the re-make) i will add the trailer for the original as well:


7. Looking back at the preliminary task, what do you feel you have learnt in the progression from it to full product?

During the process of this media project i think that every member of our group has come a long way in terms of experience and knowledge in the field of film making, and this all started when we had a media lesson with Micheal Schillinger in which we were given a tape, a video camera and a scene in which to film creating a story and making the audience really interested in the action, by using different camera techniques. I will talk about how that went below

Our first attempt at filming:
After being given a basic scene to film, we went away and thought about how to use the camera to get different reactions from the audience, and how to communicate clearly what emotions were being felt by the characters. After filming this we got feedback and then were told how to improve it and what we needed to change in order to do this.

Our second attempt at filming:
This time we took on board what Mr.Schillinger had said to us and we tried our best to add that into our little scene, we had a few moments that made the scene look like it was moving to quickly, and we had others when it was moving to slowly, but overall we were told that it had in fact improved from our first attempt because we managed to get right into the action and emotion of the characters.

Our preliminary Task:
For this we had to demonstrate:
-Match on action
-shot reverse shot
- 180 degree rule

Earlier on in my blog i added some videos off YouTube that we watched in the classroom to help us to understand what these techniques were, as it is difficult to verbalize what they all are and how they are achieved. I will put these videos up again to make it easier for you to see what we watched rather than having to look back at previous posts to find them.

Match on action-
This 2 second long video is a good example of what match on action is

Shot reverse shot-
This video shows many different camera techniques but we watched it mainly to see some shot reverse shots between the two characters

180 Degree Rule-
The 180 degree rule was probably the technique that most people in the class found it hard to understand, but this video shows clearly what it is, and after watching it we all felt confident that we knew how to add it into our preliminary task


Continuity is something that all movie makers and directors have to be aware of, and when filming our preliminary task, we had moments where we had to re-do a certain part and as i was acting in it i tried to not move my body dramatically, to avoid my hand being on one part of the table in one shot, and at another point in a next shot after that, that would take away the reality of the action and make the editing stand out, so i concentrated on making sure that didn't happen. 

When doing the editing, Naomi learnt various techniques such as using a green screen to change the background in a scene, we used this in our film when Jenny is looking out of the window in Olivia's house. For the story of our film Olivia's house is right next to a forest which is where she encounters the killer, but obviously my actual house isn't next to a forest so we had to film Attenborough nature reserve first and then edit it into the scene to make it look as if there was a forest outside the house. When i first saw this in our film i thought it looked really good and i was happy with what Naomi had achieved.





2. How does our media product represent particular social groups?

Our media product represents the teenage youth culture, all of the characters included in the horror opening are the same age as what our intended target audience are, which is the age of around 16-20. There is nobody in the film that isn't within these ages. This makes sure that the target audience (of the same age) are able to relate to the characters that they see, because they are the same age they know roughly what the person has been through in thier life so far. Having the audience being able to relate to the characters means that the audience can immediatly sympathize with the characters and then they don't want anything bad to happen to them. We also have a characters reacting in a way that we think our target audience would react if they were in same situation as the characters; adults would react differently to teenagers, and so would small children or old people, and so for the audience again to relate to what is going on we have the charcaters reacting in a particular way so that when watching the film the target audience will be thinking "That is how i would react aswell!" because if we had the characters reacting the way and old person would then the audience would think "You wouldn't do that if you're being chased by a killer!! i wouldn't do that!!" and they then would think that the representation of teenagers was inaccurate, whcih would cause them to dislike the film.

What fonts did we use?

Naomi chose a range of fonts that she thought would be good to use for our film, taking into consideration the horror genre, and which fonts would best suit that. Then she bought them in to show us and we all said which one we liked best and then chose the one which had the most votes.

Font for subtitles and credits-






In the end we chose:
Dotum Che


We all agreed that the simplicity of this one made it perfect for putting it into our film, it is very plain, and has slight gaps between the letters, which to me brings a sense of mystery and for some reason reminds me of ghosts and the paranormal, which is a good thing considering that both those things are associated with horror and horror movies.

Fonts for the title: 


This font is similar to that of the font that we chose to have for our subtitles and credits. The similarity being that it is very simple and the letters are spaced out. I do like this font, but in a way it is a bit too similar to the other one to have it for the main title, it might look as if we actually used the same one, therefore looking as if we didn't look into other fonts. 
This font wasn't one that we looked at and thought 'yes that would be good to use' because it doesn't immediately scream out 'use me in a horror film' it says 'use me in a sci-fi film' but it would relate to the clock that we have at the beginning of the film, because this font is the same as what is shown on a digital clock, but for the overall film it just wasn't right.

When we saw this one we instantly thought how good it looked! the letters vary in size and the detail on them resembles a decaying house in a way, falling to pieces, maybe a bit old and dusty. as opposed to the previous font, this one does leap out as a font that would be used in a horror film, but Naomi thought that the font had too much going on and that it might be better if we had something a little simpler, and we agreed with what she thought, and i then added the comment of "Less is more" which pretty much sums up the effect we were looking for, which means that this font also wasn't right despite it being a very good font for horror, just not for ours.
This is the font that we decided to use in the end! after seeing it in the finished product it looked right and fit in perfectly with the action and the overall mood of the film. i like how the letters are quite tall and very close together, it isn't as simple as the font we used for our subtitles and credits, but it hasn't got lots going on either, it is just right, which is why we used it. I am really happy that we ended up using this font!

Our film with the titles put in different places to see where it looked best

We were told that it might be better if we had the title 'voices' in the middle of the film, because we had put it right at the end, which is where we thought it looked best. But Naomi did some more editing and put the titles in various different places in the film to see how they looked. In the end we kept the title 'voices' at the end because it suits the whole mood of the action that happens in the film, and keeps the audience wondering what is going to happen next, sort of like a cliffhanger. But below i will add the film with the titles in different places!


I still think that the titles look best at the end, so we have stuck with that!

3. What kind of media institution might distribute your media product and why?

After a film is fully completed, it is then time to distribute the film and draw in an audience, it may be released into a multiplex cinema or small cinema, or it might go straight to DVD, depending on what kind of a company made the film. Most of the time big companies such as Disney and universal studios will take their film to multiplex cinemas, whereas films made by less known film companies will go straight to DVD. 

The differences between the distribution of British films and Hollywood (American) films
British films:
-Exhibition practices in Britain can be divided between mainstream cinemas
-A British film is unlikely to take over £500,000 at the box office
-There is no studio system, which was a means of film production and distribution dominant in Hollywood from the early 1920's through the 1950's 
-1985 proved to be a key year for British cinema exhibition with 70.7 million cinema tickets being purchased 
-Independent chains are more likely to show non-mainstream films
- Many British films are low budget, but they can still do very well which means gaining a lot of profit
-British films have a budget of £1.6m



Hollywood films:
-Independent individual cinemas mainly show Hollywood films
-Mainstream cinemas show Hollywood product 90% of the time
-Hollywood can be working on 10-20 films all at one time
-American companies have invested heavily in multiplex cinemas based on the U.S model, offering a large number of screens and appropriately large portions of fast food
-Hollywood has a budget of $19.48m


Who would we want to distribute our film?
A media institution such as Warp Films might help with distribution of our film, they are a British media institution and our film is a British film, and also Warp Films has made some horrors and thrillers. A website that helped us to decide what media institution we would have to distribute our film was http://www.launchingfilms.com/ . this website is good for knowing what films are being distributed and by who and the website includes some links to specific film distributors. Warp films are a good choice to go to distribute our film in particular because we are a new production company who are first timers in making films, and warp films help create pioneering British cinema, and short films. it would be wrong to go to a big production company for distribution such as Universal studios or 20th Century fox, as they wouldn't be interested in distributing and putting funding into what we would have to offer, as we have no other films for them to see and evaluate to find out if we are a good production company that would be worth thier time and money. so choosing a smaller but growing media institution such as Warp Films, is a sensible place to go to for distribution.


Warp films have made films such as:
-This is England '86
-Four lions
-Dead mans shoes
-Submarine

6. What have you learnt about technologies from the process of constructing this product?

During the process of planning and making our film i have learnt how different technologies can help to distribute a film,  get feedback, or help with planning of the film. I have used the following technologies along the process of planning and making the film:                              

PROS:
IMDB was useful for research into media distributors and types of films. I used this when deciding what actors I would like to have in the film, I was able to see what other movies they had done, and the genre that these movies were, and what their plot line was. I was also able to get photos of the actors in those particular films.

 IMDB also helped to decide what media distributor we would have to distribute our film, on the warp films IMDB page it shows a list of all the films they have made and what genre they are, and so it was easy for me to look at these factors and decide how good they would be as a distributor for our film.

 I also used it when looking at all genres of movies, I went on the IMDB page of each movie and looked at what actors were in it, and who distributed and funded each movie, to get an insight to which actors are associated with a certain genre or a certain production company, and what kind of movies other production companies were known for making.

CONS: On some pages, whether they be for films, actors or production companies, information is missed out, i found this out when i had made a list of films that i wanted to research, and so i looked on each films page and most of them had everything i wanted to know, but a few pages missed out the budget that the film had and how much money it made when it was released to cinema and on DVD. This information had been given on every one of the other films.

Similarly to my previous point of information being missed out, i have noticed that the most popular films and most famous actors have the most information, this might sound reasonable as it is clear that not a lot of people are going to be bothered about films that have been a flop and actors that haven't done many films, but i think that the information is still important and should be put up, but i found that the pages aren't very detailed at all and it would have been useful to know statistics and quotes and general information even though the popularity is low.




PROS:
I have used Google for a lot of things during the making of the blog and the film process, I have used it to get lists of good horror movies and horror movie directors and production companies.

Google images has also been a great help for getting horror related images for mood boards and the blog.

We also used a google search to make sure that there wasn't a film company that already existed under the name of RedXProductions, we originally wanted to have our production name as Red Productions but after a google search we found out that Red Productions was already a film production company, but RedXProductions didn't exist so we settled on that.

CONS: 
Google doesn't always have the picture that you want, it is good with simple searches such as 'a tree' but other searches such as 'someone being dragged into a mirror' doesn't get you what you're looking for, but that is partly because it is very unlikely for there to be a picture of that occurrence, but there still might have been a screenshot from a horror movie with that situation. But the pictures that came up weren't even related to what I wanted in terms of picture content, it gave one picture of a mirror and the rest were of people, such as David Beckham and Gordon Brown. 



On YouTube our group made an account specially dedicated to the Media project, on this account we added every video that we made, altogether there were four; our first and second attempts at filming, our preliminary task and our actual film without music. 

PROS:
Putting the videos up on YouTube and setting them as 'public' enables anybody to watch the video that you have uploaded, they can give feedback by liking or disliking the video and commenting on the video which shows their personal opinion on what we have filmed 

You can see how many views the video has had, i personally like this because the more views it gets the better it is, in my opinion, but if it doesn't get many views then to me it means that it isn't very good and people aren't interested

The videos can also be set to 'private' which means that only people with a password to the account can view the video, we set our film without music to private when it was first uploaded so that it gave all the group members to view it and form an opinion before allowing the video to be put public

CONS: 
Although people can comment, there hasn't been any on our videos, which means we haven't had any feedback via putting the videos on YouTube, which would have been useful for improvements

When people do comment on YouTube videos, the comments aren't always nice, some people find it funny to post useless and insulting comments purely for their own enjoyment. This problem arises from the fact that the videos can be posted as public, which allows anybody to view them. 

We used a digital video camera to film our media product, preliminary task and used one when learning filming techniques and filming for the first time.

PROS:
 Before this i had never used a digital video camera before and so it was interesting to learn how to use one and learn techniques that are available to use to get different effects that you want in your film. We used the camera at some points handheld and at other points on a stand depending on what we were trying to achieve at that particular moment in the film.

 We originally had a tape inside the camera, which all of our filming was saved onto, but then one of our group members bought her own video camera and we then had the option to save all of our work onto a memory card, so we switched because we thought that this was an easier way to save what we had done.


PROS:
I used my mobile phone to take lots of photos of possible locations, such as outside forests and a couple of houses that might have been good to film inside of.

 I also made some recordings of creepy noises using my phone recorder. I recorded screams, growling, creaking and other scary/horror noises.

 In terms of communication phones proved good to update each group member on the current progress of the making of the film, so that we were all informed.

CONS: 
I also wanted to use my phone to send the photos that i had taken to our group member Naomi, and so to do this we had to use Bluetooth, my phone couldn't really 'handle' the process of sending photos via Bluetooth, and so every time I went to send one my phone would freeze and I had to take the battery out (because the phone wouldn't even switch off) and then replace the battery and try and send the photos again, eventually all of the photo's got sent but it was a bit annoying when my phone kept on freezing.


The editing software that was used to edit our film was Sony Vegas, the original editing software was imovie and was done on Macs, but we decided that because our group member Naomi had Sony Vegas on her PC it would be easier to do editing as she knew how to edit video using Sony Vegas, whereas with the iMovie on the macs she did not know how.



Before this media project I had been briefly familiar with Blogger, but didn't really know much about it, but i had set up a blog about something else, non academic, but i only did a few posts as i wasn't really sure what to do. But since having to use blogger for this media project i have learnt a lot about the site and blogging in general, i know a lot more about Blogger and how to use it than i did before the project. Blogger is good because it gives us the opportunity to upload everything that we do that is related to the process of the making of the film. every idea that we have can be uploaded, every picture, every piece of video.

PROS: 
I find it very easy to upload pictures normally with blogs i haven't got a clue on how to do the simplest of things, such as adding a photo, or multiple photos on one post, but on blogger it is easy to do, and so i can have lots of pictures that i have taken during the course of this project all on one post. 

I also like how easy it is to embed a video onto the blog from YouTube, we have watched a lot of YouTube videos on camera technique during this project, and sharing them on this blog is simple and easy for me to do

CONS: 
It took a while for the ease of using the site came about, at first i was just doing simple text posts, because i wasn't sure how to do anything else, but that downside arises from my own fault, not because of blogger being generally bad, but this was still a problem that I encountered 
Facebook is a social networking site in which you can communicate with friends and family.
PROS:
 most of the people that i communicate with on facebook are within our intended target audience for the film, and so uploading photos and making status's about the films progress can be useful for opinions and feedback.

 With Facebook, our group member Naomi put photos up of the make up that we were thinking of using for our film, and the person who did the make up (Sarah) also uploaded photos that she had taken whilst doing the make up for us, this way, the whole group had access to the photos and so did other people who might have been interested in looking at them.I think that with Facebook, it is better to upload photos showing the film process rather than making a status about it, people tend to be more interested in looking at photos.

CONS:
 Unless they are in our group or doing media themselves, people probably aren't that interested in knowing about what we are doing for our media project, i have had more people come up to me and ask how the media is going, rather than them commenting on a photo from the filming process and asking questions there. 

What worked well and what problems did you encounter?
I have explained most of what worked well and what problems there were in the text above, but overall i think the part that worked the best was Google, because all of the images that i have put on my blog (apart from those taken by our group members and myself) have come from Google images, every single one of them, so without Google i would have had to use another search engine which probably wouldn't have been as good, and i wouldn't have very many pictures on my blog, which would make the blog boring. 

There wasn't any major problems that affected our project technology wise, but out of the cons that i have mentioned, the one that was the biggest problem for me personally was my phone freezing when i tried to send photos. If the photos had not sent to Naomi then she wouldn't have had chance to decide whether the photos of locations were appropriate for our filming or not. But luckily they did send in the end, but it was just annoying when the phone froze every time. 


Tuesday 29 March 2011

What scares our target audience?

Abandoned houses...

...with ghosts

Why?  "Abandoned houses give you a sense of isolation, and ghosts frighten me, the fact that when you die you can come back."



Heights


Why? "If you fell it would be bad" 


Spiders


Why? "They just creep me out so much."


Drowning


Why? "I've had nightmares that i was drowning in a lake."


The dark


Why? "You cannoy see anything and we all rely on our sight to warn us of things like people coming up."


The unknown


Why? "The fear that you don't know what's out there what's going to get you."


People eating other people (Cannibalism) 


Why? "It's scary!"


Ants



Why?  "You have millions of them. I'm not scared of just one ant but if there's loads of them then I just freak out."



Monday 28 March 2011

Pictures I took for possible indoor locations

 The living room in the house that we ended up using to film our horror opening
 From another point of view
 The hatch that we used to film Jenny looking through into the kitchen, when noticing that the kitchen door is slightly open
 The room that Jenny stands in when she looks through the hatch into the kitchen
 The kitchen
The kitchen door that in the film Jenny notices is open, and so walks out of this door into the forest next to the house
 The room that we used as the killers bedroom, it isn't a very bright room and has lots of dark colors in, which was good considering the horror genre of our film

 A mirror that we were thinking of using in our film, but in the end we decided not too, we used one inside the killers bedroom instead
A view of the top of the stairs that Jenny runs up to try and get away from the killer, he then walks up the stairs and corners her to kill her, then Olivia is seen running up the stairs to see what has happened to Jenny

The place where Jenny got killed



The following pictures are from a house that was the original idea for the location of our film, but then it turned out that the homeowner preferred for us not to use their house

 The staircase of the house, this staircase doesn't have a carpet and is entirely wood, it is quite old and very very creaky, it would have been perfect for when the characters run upstairs
 The view from the top of the stairs, the staircase as you can see has walls on both sides and a door at the bottom, i think the way the stairs are laid out makes them seem creepy 
 The hallway at the top of the stairs, this hallway, like the stairs, doesn't have a carpet, and is creaky and has a few wobbly floorboards, that when walked on make a loud noise, this again would have been good for our horror film
A close up of the floorboards, including a couple of the loose ones


As a result of us not being able to use the original choice of indoor location, we had to settle on filming it at my own house as a last resort, but i think we still managed to make the movie creepy, even if my location wasn't as good as the other house in terms of horror conventions/mise en scene.