Terminology

180 Degree Rule- A line of action not to be crossed, the camera can be placed in any position as long as it remains on one side of the action

Match On Action- A cut between two shots of the same action from different positions

Shot Reverse Shot/ Alternating Shots- Typically used when two characters are talking. Two shots from equal and opposite angles.

Denotation- Literal description

Connotation- Meanings from description 


Audience- Best understood as a category rather than a being. Being part of an audience is something we 'slip in and out of' - it is part of who we are, but does not define us, or how we think.
- All media products have a target audience
-There are various methods of research, by which producers and institutions target a particular group.
-Each audience member will consume the media product in a different way.
-There are two main areas of audience as a key concept:
      -Audience Theory
      -Audience Research

Demographic- Demographics refers to the facts about a population as used in government, marketing or opinion research. Commonly used demographics include race, age, income, mobility, educational attainment, home ownership, employment status and even location.

Verisimilitude- The creation of reality

Enigma Code- Make the audience ask questions (mystery)

Sound Bridge- Editing technique. When one sound carries on into the next bit.

Antagonist- The bad guy (Villain)

Protagonist- The good guy (Hero)

Convergence- The coming together of previously separate industries (computing, printing, film, audio etc.)

Synergy- The benefits to large corporations that are said to accrue from developing.

Conglomerate- A large company that consists of divisions of seemingly unrelated businesses.

Symbiosis- This is when different companies work together to promote a range of related products e.g High School Musical the film will enable spin offs like Happy Meals, Easter Eggs, bed linen, toy characters etc.